Author Ruth Nestvold on the pitfalls of pricing for indie writers. Defnitely worth a read, as this is a topic that gives me a lot of sleepless nights!

Ruth Nestvold - Indie Adventures

Once you’ve written your book, had it beta-read, edited, proof-read, what have you; once you’ve got a great, eye-catching cover and gripping book description; once you’ve formatted the interior (or had someone do it for you) so that your book looks professional on an eReader; after all that, then you are ready to publish.

Only: what price are you going to charge for your book?

There are many philosophies out there regarding eBook pricing, from those who are offended by the idea of pricing their book for less than a Grande Caffe Latte, to those who who advocate “price pulsing” (raising and lowering prices on a regular basis in response to sales, or lack of same), those who swear by 99c to reach as many readers as possible, or those who set a price without much thought and never touch it again.

What it comes down to is: what is…

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